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Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi,, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Wicked Reports delivers a marketing attribution platform built for Klaviyo users to optimize their revenue from paid ads & email marketing. 

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Trying to Scale Top of the Funnel Ad Campaigns?

Customer Lifetime Value drives winning campaigns (vs. spending on crappy clicks that waste your money).


Get insights into the “delayed customer value” secret sauce that powers high ROI campaigns that don’t look profitable from Facebook ad manager stats.


See how Ecommerce + Klaviyo marketer made nearly $3 million using “lead gen email capture” for his Shopify store - using ROI intel on top funnel ads.

GML ROI 3M lead gen



Wicked Reports delivers a marketing attribution platform built for Ecommerce, Subscription, and Info/Course marketers to optimize  multi-channel marketing.  

Our customers:

  • Optimize ad spend and increase marketing ROI by scaling winners and cutting losers
  • Connect lead generation to high value customers over time
  • Act on reliable conversion data and make confident decisions using Wicked ROI playbooks.